BOOK PUBLISHING FOR SELF PUBLISHERS

OPTIONS & PRICING

How much does it cost to publish your book with Word Association?

To some extent, you can decide how much you want to spend, based on your goals and your budget. Below are our four package programs:


I. 
Professional Package: $7800.00

Cover Design – Original custom design of front and back cover, including promotional copy for back cover.
Custom Interior Design and Page Formatting (note: for books with more than 200 pages, add 3.00 for each additional page)
Book Publicist – Award-winning book publicist promotion package ($2,000 value)
Author website and Facebook - page design and maintenance

ISBN, bar codes, Library of Congress Number
Listing in Books in Print
Listing on Amazon, Barnes & Noble, and Word Association
Listing with wholesaler/distributor Baker & Taylor Book Company

e-book package: Kindle, Nook and Ipad - (for books with more than 200 pages, add 2.00 for each additional page, for each e-reader
36 complimentary copies

Editing: approximately .04 per word (light editing will be less; heavy editing will be more)
Photo scans: 10.00 per scan
Color interior pages: quote provided upon review of manuscript
Receive $3,000 credit if your book sells 1000 copies (print and ebooks): credit may be used for any service we provide.


II. Premium Package:
$4800.00

Cover Design
Custom Interior Design/Page Formatting - (note: for books with more than 200 pages, add 3.00 for each additional page)
Marketing Package– Includes marketing materials (news release, posters, business cards) and coaching.

ISBN, bar codes, Library of Congress Number
Listing in Books in Print
Listing on Amazon, Barnes & Noble, and Word Association
Listing with wholesaler/distributor Baker & Taylor Book Company

e-book package: Kindle, Nook and Ipad (for books with more than 200 pages, add 2.00 for each additional page, for each e-reader)
24 complimentary copies
Receive $1,000 credit if your book sells 1000 copies (print and ebooks): credit may be used for any service we provide.

Options:
Editing: approximately .04 per word (very light editing will be less; heavy editing will be more)
Photo scans: 10.00 per scan
Color interior pages: quote provided upon review of manuscript
Book publicist: price quote upon manuscript review
Author website and Facebook page: $1500.00 design/maintenance (see below)


III. Standard Package: 
$1600.00

ISBN, bar codes, Library of Congress Number
Listing in Books in Print
Listing on Amazon, Barnes & Noble, and Word Association
Listing with wholesaler/distributor Baker & Taylor Book Company
12 complimentary copies

Options:
Cover design: $500.00
Interior design/page formatting: 100 pages or less: $500.00; 2.00 per page for each additional page
Editing: approximately .04 per word (very light editing will be less; heavy editing will be more)
Photo scans: $10.00 per scan
Color interior pages: price quote upon manuscript review
Marketing package: $1200.00 see below
Book publicist: price quote upon manuscript review
Author website: $1500.00 design/maintenance (see below)
e-book package: Kindle, Nook and Ipad: 500.00. Separately: 200.00 each. (For books over 200 pages, additional fees may apply)


IV. Budget Package:
  $600.00

ISBN, bar codes, Library of Congress Number
Listing in Books in Print
6 complimentary copies

Options:
Cover design: $500.00
Interior design/page formatting: 100 pages or less: $500.00; 2.00 per page for each additional page
Editing: approximately .04 per word (very light editing will be less; heavy editing will be more)
Photo scans: 10.00 per scan
Color interior pages: price quote upon manuscript review
Marketing package: $1200.00 see below
Book publicist: price quote upon manuscript review
Author website: $1500.00 design/maintenance (see below)
e-book package: Kindle, Nook and Ipad: $500.00. Separately: $200.00 each (For books over 200 pages, additional fees may apply)

Book Printing
All of the books published by Word Association are printed and bound in-house on state of the art equipment. We take great pride in the appearance of our books and take great care in both their production and packaging. We know that our writers have invested their hopes and dreams in the words they have spent countless hours writing and agonizing over. When the day comes that we place the book in their hands for the first time, is it usually a very emotional moment, even a tearful one for some authors. So we want the quality of the finished product to be worthy of such a powerful experience.

How many books do you need? The key to answering this question has to do with how many books you think you can initially sell. If you already have a public following, perhaps you write a column for your local newspaper, or you are a public speaker, a popular chef at a well-known restaurant, a teacher, host a radio talk program, or are a religious or community leader, you will likely be able to sell more books on your own because of what you do and who you are.

Those authors who are recognized experts in their fields or those who have identified a target group for their books can expect higher sales faster. Those books will also likely be able to attract more media attention, which of course sends book buyers to the book stores into your direction to purchase even more of your books.

If you fall into this category you will likely want to purchase a generous supply of books for your personal use. The more books you order, the better discount we can offer you. And you are free to do whatever you want to with your books—you can sell them or give them away or use them as a marketing tool. You keep 100 percent of your sales.

For those of you taking that first leap into the world of publishing without a niche audience or sales track record, we suggest that you order only a small supply of books for your personal use. We offer you a 50% discount off the list price. If your book gains momentum and sales improve, you can and will eventually be able to purchase a larger quantity of your books at a lower cost.

The point of all this is that we want to give our authors the very best chance to succeed. Some of you may not want to purchase any books at all. That’s okay—we don’t require it. When we receive orders for your books, we print them at our expense, and we pay you a 30 percent royalty. That is one of the highest royalty rates in the publishing industry.

Editing-Proofreading-Ghost Writing
Editing is one of the most important services we offer here at Word Association. That’s why it is at the top of the list. The criticism that is most frequently leveled at self-published books is that they are not subject to the same rigorous editing as books that are published by “traditional” publishers. There is a lot of truth to this criticism. When we receive a manuscript at Word Association, we let you know up front if we think the editing is sub-par. If it is, you have the choice of either finding your own editor, or using one of our editors. Or you could go to a vanity press that doesn’t give a whit about quality editing. Check out the credentials of our editors on the “About Us” page. They are pros, and they will most certainly improve your manuscript.

Proofreading involves checking the manuscript carefully for errors in spelling, punctuation, and usage--as well as checking for formatting glitches such as improper line or paragraphs breaks. Most writers, even the best ones, need someone else to proof their own work. You don't necessarily need to have one of our editors do it--you could hire someone, or maybe you know a retired English teacher who would be willing to do it for you. But whoever proofreads your book, you--the writer--are finally responsible for the finished product. No one will guarantee perfection. In fact, rare is the published book that doesn't have a single mistake in the first printing. So when you get your manuscript back from the proofreader you will want to review it very carefully.

If you have an idea for a book but don’t have the time or the talent to write the book yourself, we can do it for you. Ghostwriting has a time-honored tradition. We work with writers we know to be highly-skilled in their craft and choose the one most suited to a given project. Our writing programs, which are designed to preserve the author’s voice and intent, are offered at various levels depending upon the amount of preparation work to be done. Writer and client work closely, and our writers will draft some preliminary pages for approval, to make sure that the writer and client are a good fit.

There are three levels:
Level One: The book is written from an author’s rough draft.
Level Two: The book is written from a detailed outline.
Level Three: The book is written from an interview with the author.
The fee for ghostwriting depends almost entirely on how much time the project will take.


Cover Design
A smart cover design is essential. It can be as simple as stylized typography in one color. Or it can be as intricate as a full-color photograph or an original piece of art. You can spend a lot of money on a terrible cover, and you can spend a lot less money on a terrific cover. At Word Association we will make sure you get your money's worth. Check out our bookstore pages to see samples of the many covers we've designed.

You tell us what you want, and we will try to design a cover within your budget. If you already have prepared a cover for your book, we will be happy to use it. If it has been prepared to the exact specifications required, there will be no additional fee. If we have to scan your artwork to prepare the cover, the fee is usually $200 or less.

Our cover design fees also include preparation of the back cover. In many ways, the back cover is as important--some would say even more important--as the front cover. The back cover is the hook; here is where you "sell" the book. We know all of the various ingredients for a successful back cover design.

Interior Design

The design of a book has a profound influence on its readability and ultimate success. Our professional page design and typesetting will provide the author with an original design that is both aesthetically pleasing and appropriate to the subject.

If you intend to typeset your own manuscript (or have it done elsewhere for you), make certain that you consult with your publisher first. It's true that you can save yourself some money by bringing camera-ready copy to the table, but preparing a manuscript for book publication isn't as simple as it may seem. What you thought was camera-ready may in fact require hours of reworking and re-formatting. You can save yourself a lot of time, money, and headaches by getting exact specifications beforehand.

Our fee for typesetting is $5.00 per manuscript page (8 1/2 x 11, double-spaced). If you submit your manuscript on disk, we charge $2.00 a page for formatting

Book Credentials
Any book which we choose to publish under our imprint will be assigned an ISBN (International Standard Book Number). There is no extra charge for this service. Since many bookstores will not even consider selling any book that has no ISBN, this is an important credential. We will also have an ISBN bar code imprinted on the book cover or dust jacket--again, at no additional cost. Most bookstores now require this bar code for scanning purposes. We also assign a Library of Congress number to any book that qualifies for one. The LOC is prestigious, because your book will not only be listed in the Library of Congress, but your book will actually be on its shelves

Marketing & Promotion

MARKETING PACKAGE
: $1200.00
Your Word Association Marketing Package is designed to help you light a fire, build a bridge, and start the buzz about your book. The goal is to sell your book by letting readers know what it has to offer them, motivating them to buy it, and making that purchase simple and easy.

Word Association has accounts with all of the major book industry channels, including Amazon, Barnes&Noble, and also with the nation’s largest book wholesaler, Baker & Taylor Book Company. This means that your book will be listed in the database of these large companies, making it easier for individuals and bookstores to find and order your book. Your book will be posted and sold online at Amazon and Barnesandnoble. We also complete and submit the Advanced Book Information (ABI) form, ensuring that your book will be listed in Books in Print. It’s the most important directory in the book industry.

BASIC MARKETING PACKAGE MATERIALS
Word Association will write, design and print the following:
(25) News Releases
A sample cover letter
(100) 2-sided Business Cards
(100) bookmarks
(50) 2-sided post cards
(5) 11 x 17 full color posters
(5) 8 ½ x 11 full display card
(25) promotional book covers with author bio and photo
(5) promotional, pre-publication copies of your book will also be included in this package


Also available upon special request are price quotes for

Additional pre-publication copies of your book
Oversized posters and banners
Additional quantities of any of the marketing materials
Personalized catalogue envelopes


Publicity
For authors who want to take their marketing activity to the next level, we partner with several public relations firms that can create custom publicity programs and marketing plans designed to bring nationwide attention to the author and book. These firms will also work with authors to seek awards, greater distribution of the book, book reviews, endorsements, speaking engagements, press/book tours and national and local media campaigns. Website, press kits and any copy needed to help "sell" the book are created as part of an overall author program. Please contact us for more information about publicity for your book

Author Royalties
Word Association pays authors a royalty of 30% of the net sales of their book. For example, a book with a list price $20.00 will earn the author $6.00, if it is sold at the full list price. If the book is purchased by a re-seller (either a bookstore or other re-seller) the author royalty is 30% of the invoice. Example: if the re-seller takes a 50% discount on a book with a list price of $20.00, the author's royalty is 30% of $10.00, or $3.00
Author royalties do not begin until a book has achieved $25.00 in total sales. At that point, authors receive a royalty report and a check once every quarter for the first year. After the first year the frequency of royalty reports depends upon how active book sales are. At the very least, we issue royalty reports once a year.



eBooks
Today the book industry is experiencing a revolution. E-books or digital books are surging with multi-million dollar sales, as many bookstores sadly struggle to stay alive. However, paper books are still selling (although a big chunk of that business takes place on-line.) Nevertheless, I believe there will always be a cherished place in our culture for the paper book as well as the bookstore, even if it isn’t the big box variety.

What does this mean for the self-published author? You need to do it all.
In our house, we read from our Kindles, our Nooks and from our paperbacks. And I think we’re representative of a lot of people. Some time ago, we instructed our designers to begin learning how to create well-crafted eBooks. (Note: there are a lot of badly formatted eBooks out there—some of them you can hardly read.) Today our team may be one of the most experienced design staffs in the eBook business. And our authors are reaping the benefits of having their books available in the most popular eBook formats.

eBooks offer instant gratification—hear about a book on TV or radio, read about it on a web site, have a friend recommend it, and download it to your eReader in seconds. Travelers can carry hundreds of books on their slender, lightweight eReaders for endless hours of entertainment, research, or study
.

Self-published authors—even those who released their books some time ago—have an amazing opportunity to tap new markets by converting their books into eBooks.

 

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