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THE WRITE STUFF BLOG
WHAT IS THE BEST WAY TO MARKET YOUR BOOK?
The best way to sell lots of books is to write a GOOD one of course. But before you put one finger on your keyboard, you must first define your readership. And that holds true whether you are writing non-fiction or fiction.
It gives us the shivers when we ask authors who their intended audience is and they say, “Oh, everyone—anyone will enjoy my book.”
Narrow Your Focus
There’s a story about a wonderful department store in Manhattan that was failing. The owners were diligent about stocking all manner of goods, from sportswear to cookware. They offered high end, mid range, even bargain pricing and still, their numbers were terrible.
In desperation, they hired a consultant who examined every facet of the business. Here’s what he told them. You have been spending a fortune trying to be something to everyone and you’re failing. I’m going to help you become everything to just one type of person.
Click here to read more!
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Word Association