If you own or manage a business, one of the best things you can do for yourself and for the business is to write a book. This is a more effective form of advertising and promotion than any newsletter or brochure could ever be. As an author, you achieve a credibility and stature that only few business people attain.
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This is the section in every bookstore that rings up the highest sales. It started about 30 years ago with I'm OK, You're Ok, and continues today with such best sellers as Rich Dad Poor Dad and Chicken Soup for the Soul and its endless spin-offs leading the crowded pack. If you've got a book about how to make people healthier, wealthier or happier, you can sell a lot of books.
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