12 Business Principles leading to a Statistical 87% Probabliity of small business survival in today's Economic and Global Environment. Have you ever noticed that rolling an automobile tire uphill is difficult when you first start out? You need to push each side to keep in going in a straight direction. Once it gains speed it will generally roll straight. If that tire should go downhill it will gather momentum, go faster and straighter until you do something to stop it or it hits an inanimate object. Your business is like that tire. When you first start out in business it's like rolling a tire uphill, it tends to roll everywhere and at times simply falls. Much like the tire you must push your business forward by pushing it on all sides until it begins to roll straight and steady. Business, like that tire, begins to roll faster and straighter the more speed it picks up. I call that momentum "Business Synergy." The forces needed to initially guide that tire are found in the twelve basic principles outlined in this book.