It has been proven that there is a direct correlation between the length of time a potential customer spends reading or actively listening to a sales message and whether or not the prospective customer buys the product or service. As the customer's interaction with the material or presentation increases, so does the likelihood of them making a purchase. Most of us don't have a clue what to say to grab the customer's attention and keep it until we have made a sale. Very effective companies and individuals are often overlooked when a potential customer does not know that they exist, does not understand how their products and services are better, or is not convinced that the product or service will live up to the claims made. Selling On Your Strengths provides a how-to roadmap for business professionals to find the strength that lies within themselves, their company, and their products and services. The book covers every aspect of achieving sales from the inside out by covering:
* 6 simple steps to selling on your strengths
* 17 ways to engage your customer's emotions
* 10 ways to engage your customer's outward appearance issues
* 3 steps to determine your most profitable customer
* 9 steps to determine your customer profile
* 12 steps to ensure all your sales efforts sell on your strengths
The following example is what really happened when this business owner began to sell on her strengths: Before Selling On Your Strengths: We are a premier out-sourcing organization whose unique capabilities allow us to perform hands-on, labor-intensive work and offer many other time- and cost-saving services to the advertising/marketing industry. After Selling On Your Strengths:
Responsible for more than $5 million in direct mail projects during 2000 while working with six Fortune 500 companies.
* Worked closely with 150 different creative/marketing directors in 2000
* Responsible for printing, folding, collating, labeling, delivery, and distribution of more than 1,360 direct mail projects in 2000
* Average employee tenure: eight years
* All work is performed on site and guaranteed