We have entered an exciting new age of selling. And in this new age, those sales and business professionals who fully embrace an approach called Supportive Selling will be the big winners, along with their customers and clients. We have seen the job of selling evolve from one where it was largely about telling and convincing to one where the Master Sales Person listens, learns and supports the customer. Whether you are brand new to sales, or you are a seasoned professional, take a journey with Peter Bruening as he discloses this exciting new world of selling and serving. In the 21st century, those who succeed in sales will be those who are able to make it a fulfilling and enjoyable process for both the customer and the sales person.